Sustainability: Consumer Perceptions and Marketing Strategies
نویسندگان
چکیده
منابع مشابه
Marketing of menthol cigarettes and consumer perceptions
In order to more fully understand why individuals smoke menthol cigarettes, it is important to understand the perceptions held by youth and adults regarding menthol cigarettes. Perceptions are driven by many factors, and one factor that can be important is marketing. This review seeks to examine what role, if any, the marketing of menthol cigarettes plays in the formation of consumer perception...
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ژورنال
عنوان ژورنال: Business Strategy and the Environment
سال: 2006
ISSN: 0964-4733,1099-0836
DOI: 10.1002/bse.524